Ebony League Candles Merging styles to create the perfect identity.
Ebony League Candles
Merging styles to create the perfect identity.
Brand Identity & Packaging System
Role: Brand & Packaging Designer
Scope: Brand Identity, Label system design, packaging layout, production-ready artwork, vendor coordination
Market: Local retail & e-commerce
Overview
Developed a cohesive visual identity and scalable packaging system to support product launch and retail presence. The objective was to create a premium, shelf-ready product with clear hierarchy and production accuracy.
Approach
- Built a structured label hierarchy prioritizing brand, scent, and weight
- Designed consistent layout grids to allow SKU expansion
- Determined label sizing and packaging dimensions for production efficiency
- Prepared print-ready vector artwork using Adobe Illustrator
- Directed vendor selection and file preparation for quality control
- Integrated packaging visuals into Shopify storefront for brand consistency.
Outcome
- Supported sustained sales growth from launch
- Established scalable packaging system for future scent expansion
- Strengthened brand consistency across retail and online platforms
