Rec League Basketball Brand Identity

North Avondale CRC Basketball League Team

FEB, 2025

THE ASK:

The North Avondale CRC with the partnership of Black Art Speaks asked us to collaborate with there youth basketball team to come up with a teams' name and logo design. After communication with the players and coach we landed on the team name... VIPERS! This was a cool way to show the teams personality and style of play. The team has a lot of style and finesse, yet they are dangerous like a snake hints the name Vipers. We pulled inspiration from some of the players favorite sports teams such as the NBA's LA Lakers and the NFL's Baltimore Ravens. These teams inspired the colors and font. Most of the players favorite athlete was Kobe Bryant which inspired the snake or viper playing from Kobe's "Black Mamba" monicure.