TEV Designs · Case Study
Under the
Porch Light
A visual identity for the conversations that make us feel at home.
01 / The brief
Make it feel like coming home.
Our Tribe wanted a podcast identity that captured the warmth of Black nostalgia with a contemporary point of view. We started with a familiar moment. The porch light comes on, someone pulls up a chair, and the conversation keeps going.
02 / Visual identity
One lantern. Seven variations.
The stacked mark suits covers, the horizontal marks fit headers, and the lantern stands on its own at small sizes.
Color and pattern
Porch Green and Warm Beige set the base. Gold carries the lantern’s glow, while Evening Blue, Porch Clay, and Charcoal take the palette from dusk into night.
03 / Canva templates
Give every episode a way into the feed.
Reusable layouts for episode promos, guest announcements, quotes, conversation starters, and audiograms.
04 / Web design
A home for the podcast.
The landing page brings the porch-at-dusk art direction online, with space to introduce the show, browse episodes, and choose where to listen.
Work with TEV Designs